Category: Blog

Iconica is a global media and entertainment company creating immersive content experiences for audiences in over 100 countries

Founders as Storytellers: Unlocking New Opportunites with Powerful Brand Perception

Founders as Storytellers: Unlocking New Opportunites with Powerful Brand Perception

In today’s competitive landscape, brand perception is vital. It’s not just about the product or service anymore; it’s about the story you tell and the emotions you evoke. Founders, the passionate driving force behind innovative ideas, have the unique potential to become the primary sales agents for their business. By strategically shaping brand perception and…
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How Personal Branding and Public Relations Fuel Sales Success

How Personal Branding and Public Relations Fuel Sales Success

In the competitive landscape of sales, differentiation is key. But how do you stand out from the crowd of talented salespeople vying for the same opportunities? Public relations (PR) and personal branding offer a powerful one-two punch, allowing you to build a strong reputation, attract ideal clients, and ultimately, close more deals. This article delves into…
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Why PR Can Outperform Advertising in a Strategic Marketing Mix

Why PR Can Outperform Advertising in a Strategic Marketing Mix

In today’s crowded media landscape, brands and individuals are constantly vying for attention. Advertising, a traditional marketing tactic, remains a powerful tool. But there’s a rising star — public relations (PR). When implemented strategically, PR can be demonstrably more effective than advertising, offering a unique blend of credibility, control, and long-term benefits. The core difference lies in…
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