Iconica is a global media and entertainment company creating immersive content experiences for audiences in over 100 countries
TikTok influencers, listen up: If you dream of going beyond the screen on your phone to a television screen in millions of homes, it’s time to get serious about public relations (PR). PR isn’t just for celebrities or corporate executives — it’s a powerful tool that can help you leverage your online popularity into TV opportunities and,…
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As an actress striving to carve a name in the highly competitive entertainment industry, your network is your net worth. Building a strong network through public relations (PR) is not just about getting your name in the papers or being seen on social media. It’s about creating meaningful connections, making valuable partnerships, and collaborating with…
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In today’s interconnected world, many charities aim to expand their reach and impact beyond their local or national borders. But how can a charity stand out among thousands of organisations competing for attention on a global stage? The answer lies in strategic Public Relations (PR). For charities looking to become internationally recognised, PR can be…
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Public Relations (PR) is no longer reserved for large corporations; it has become a critical tool for entrepreneurs eager to propel their businesses forward. In today’s competitive market, PR is the key to capturing attention, building trust, and driving significant growth. Whether you’re launching a new product or aiming to expand your reach, PR can…
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Entrepreneurs are increasingly seen as the vanguards of social change, harnessing their innovative spirit to drive both economic growth and societal progress. In 2024, entrepreneurs are not just building businesses; they are reshaping industries, addressing pressing societal challenges, and influencing global trends. Their ability to adapt, innovate, and take risks makes them uniquely positioned to…
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The traditional approach to public relations (PR) is increasingly being challenged by the rapid evolution of societal behaviours and media consumption habits. In today’s landscape, PR is no longer a linear, one-size-fits-all process. Instead, it has become a dynamic and complex discipline that demands a strategic blend of context, trends, and data analysis to stay…
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