Iconica is a global media and entertainment company creating immersive content experiences for audiences in over 100 countries
Military recruitment is facing a crisis. Despite pouring millions into high-profile campaigns, militaries around the world are struggling to attract the next generation of recruits. A recent example from the US highlights the severity of the issue: the US Army spent $11 million on a star-studded promotion, yet reportedly failed to secure a single new…
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In the fast-paced world of public relations, businesses are constantly seeking ways to stand out and capture the public’s attention. One increasingly popular tactic is *newsjacking*, where companies piggyback on breaking news or trending topics of debate to inject their brand into the conversation. When executed well, newsjacking can propel a brand into the spotlight,…
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In recent months, the stories of successful entrepreneurs have highlighted a recurring theme: effective communication and public relations (PR) strategies are pivotal in achieving and sustaining business success. Entrepreneurs who have harnessed the power of PR have not only been able to amplify their brands but also shape consumer behaviour, leading to greater market influence…
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In today’s rapidly evolving digital landscape, public relations (PR) has become a powerful force that significantly shapes consumer behaviour. Over the past few months, news stories have highlighted how PR strategies are increasingly influencing not just brand perceptions but also consumer decisions. This evolution is crucial for entrepreneurs, who often struggle to get their products…
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Entrepreneurs today face a significant challenge: gaining visibility in an increasingly crowded market. Even with innovative products or services, many businesses struggle to reach their target audience, leading to missed opportunities and, in some cases, failure. The issue isn’t the quality of the idea but rather the ability to effectively communicate its value. This is where…
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You’ve poured your heart and soul into building a business. You’ve perfected your product, assembled a dream team, and are convinced you’ve crafted the next big thing. But the world seems oblivious. Your brilliant idea is a hidden gem, buried beneath a mountain of noise. You’re not alone. Countless entrepreneurs find themselves in this frustrating…
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