Iconica is a global media and entertainment company creating immersive content experiences for audiences in over 100 countries
Charities face a unique set of challenges when trying to gain visibility and support for their causes. Despite their good intentions, many struggle to break through the noise and reach the right audiences. Whether it’s not having the right connections, failing to secure media coverage, or struggling to attract high-profile supporters, the hurdles are significant.…
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Entrepreneurs often face significant challenges when trying to gain public relations (PR) traction for their new products or services. One of the most common issues is the lack of the right connections. Without established relationships with journalists, influencers, or key industry figures, it can be incredibly difficult to get your message in front of the…
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Public relations (PR) is playing a critical role in the 2024 U.S. elections, with strategies that could significantly influence the outcomes for candidates across the political spectrum. As the election season heats up, candidates are increasingly leveraging sophisticated PR tactics to manage their public image, control narratives, and directly engage with voters. 1. News Management and…
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Public relations (PR) is undergoing significant transformation in 2024, driven by several disruptive trends that are reshaping the industry. The integration of artificial intelligence (AI), the growing importance of purpose-driven communication, and the challenges of navigating an increasingly complex digital landscape are at the forefront of these changes. Key Disruptions in PR in 2024 One of the…
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In an era where information flows ceaselessly from countless sources, the world we know today is seen differently by different people. This diversity of perception, rooted in behavioural psychology, has profound implications for how public opinion shapes the global order. The once powerful grip of centralised media control has loosened, giving way to a fragmented…
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The gaming industry is one of the most dynamic and competitive sectors in the global market. With hundreds of companies vying for attention in a crowded space, building brand authority is more challenging than ever. Senior executives in gaming companies are acutely aware of the difficulties in setting their solutions apart, especially when many offerings…
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