Iconica services

Discover Iconica’s services below and explore new ways to grow your business, increase your sales and become a thought leader in your industry.

PR and communications strategies

Through PR and communications strategies, you can increase awareness about your brand, boost employee engagement, attract new partners, and become a thought leader in your space. To do this, you need to understand how each facet of your business can be leveraged to build a compelling story and ultimately a call to action in the world. PR in itself is a broad term; however, if you look at each part of your business, from websites to social media pages and product descriptions, you can quickly discover opportunities to enhance your brand in the eyes of your customers and partners—and provide them with a memorable experience.

Our PR and communications service encompasses both internal and external communications strategies. Businesses can also leverage our media expertise in building news brands to tell compelling stories to their customers through digital platforms.

Press release distribution

Get your press release distributed to a variety of publications and media outlets. We will handle the whole process from start to finish. If you don’t already have a press release, we can also write this for you. Explore our press release distribution service for more details.

Media relations

Getting media coverage for your brand, products, and services has the potential to increase your revenue, attract new customers, brand advocates, more social media followers, and strategic partners. To do this, you need to be able to tell a story about your brand that the media want to share and talk about. How do your products make a difference? What problems do they solve? Do you want to be recognised for your unique knowledge and expertise, or do you want people to learn more about your latest services or new products? Thinking about how you want to be positioned and where your customers are is also part of the media relations strategy. Every news outlet has a specific audience. Targeting the right people with the right message can do wonders for your brand long-term and build your credibility in any industry.

Our media relations service includes securing advertorial placements, pitching to trade and consumer media, working with bloggers, building relationships with the press, and leveraging tentpole events, including special media days, to get brands promoted in the press.

Campaigns

Campaigns can be developed to quickly raise the profile of your brand and its products and services to existing and new customers, reaching thousands or even millions of people over hours, days, or weeks. Depending on the brand objectives, campaigns can include elements such as news stories, influencer activations, live streams, real-world concerts, speeches, paid ads with product offers, and more. Each campaign is different, and prior to the launch of any campaign, the messages, content timelines, and objectives need to be mapped out so that your brand can get the highest return on investment, not just in terms of getting new followers and subscribers, but in order to secure brand advocates and customers that want to buy your products and services in the future.

Our campaign service includes developing unique campaigns from concept through to completion, including reporting, audience segmenting, content strategy, and working with publishers, bloggers, influencers, and celebrities.

Copywriting

As you build your brand and public profile, your content is playing a more important role in engaging your fans and customers and getting them to take actions such as buying a product or attending an event. For every word written, every article published, and every social media announcement posted, there’s a story you are telling the world about your brand. Making that story capture people’s attention and making your customers take a specific action is one of the most difficult challenges in marketing.

Copywriting can transform the fortunes of your brand and elevate it to a new level simply by taking what you already have and telling stories that resonate with people in your community.

Whether a business needs blog articles, press releases, website copy, or product descriptions, we can provide highly engaging content that will have a big impact on brand perception.

Media buying

Depending on your business objectives, strategic media buying can provide you with guaranteed product exposure in the marketplace, ensuring your brand is regularly being promoted throughout the year. Media buying encompasses news advertorials, paid blog post placements, social media ads, video pre-rolls, digital displays, influencer promoted posts, and more. Each business is unique; therefore, the media buying strategy is dependent on what the objectives are and what audiences should be targeted.

Iconica provides a comprehensive media buying service for brands that want to leverage a variety of digital platforms to promote upcoming product releases, events, new services, and innovations.

Looking for case studies? Please get in contact with us, and we will provide further information on each of our services and previous projects.