Immersive Content Workshop

Iconica is a global media and entertainment company creating immersive content experiences for audiences in over 100 countries


Immersive Content Workshop

Accelerate your content strategy and take your brand to new heights with our tailored Immersive Content Workshop. Whether you are a business owner or work in a team of content marketers, this workshop is for advanced practitioners looking to make significant improvements in content performance, engagement and conversions.

The immersive workshop is a 4-hour intensive for individuals or small teams that can be taken in 1 day or broken up into 2-hour sessions. In the last 30 minutes of the workshop, there will be a closing Q&A so you can address specific areas you may want feedback on, or to go over any aspect of what has been covered during the workshop.

Price: £2500

What’s included

Topics that will be covered in our Immersive Content Workshop include:

Scaling content
Using Facebook, Twitter, YouTube and LinkedIn with advanced segmenting strategies to improve conversions and engagements while reducing CPA costs.

The viral coefficient
How to make your content have more viral impact with different audience groups with advanced insights on how to structure your posts for higher social shares including title adjustments, word counts, use of phrases and more.

Colours and framing
Understand how to leverage colours and framing to increase impact and uptake on specific ad creatives to improve performance with direct response marketing campaigns.

Re-targeting strategies
Going in-depth with audience and buyer types, and defining your re-targeting approach, broken down by platform, demographics and behaviours.

Audience segmenting
Strategies to segment your target audiences on each platform and align your messages for new customer activations.

Audience profiles
Learning how to create audience profiles to research market trends and target more effectively for lead generation and lower CPM costs.

Content types
How to implement specific content types that will yield better results including videos, snackable content, articles and social media images.

Behaviours and NLP
Advanced behaviour insights and implementing behavioural marketing at each customer acquisition point.

Getting started

Book your Immersive Content Workshop below for £2500. Once your order is complete, a member of our team will be in contact to discuss the next steps and to arrange your workshop session(s).


What happens when I pay?
When you book your Immersive Content Workshop, a member of our team will be in contact within 1 business day to arrange a time for your workshop to commence. Prior to commencing the workshop, you will be asked a series of questions about your business, along with your goals and objectives for the coming 12 months. This will take approximately 30 minutes (via email or phone).
How long does it take to do the Immersive Content Workshop?
The Immersive Content workshop can be taken in one day or broken up into 2 separate 2-hour sessions. Depending on your business, and whether there will be additional teams involved, this will give you the flexible option to work around different schedules.
When do I start the workshop sessions?
Once you have submitted your responses to our initial questionnaire about your business, a member of our team will schedule the workshop at a time that suits you. Workshops can be arranged 5 days a week Monday-Friday except on bank holidays.
What happens once the workshops sessions are finished?
Following the completion of the workshop sessions, we will contact you within 4 weeks to find out how your business has been progressing since taking the Immersive Content workshop. If you have additional questions you can receive further guidance from our team. This call will last up to 30 minutes.
What do I get out of the workshop?
At the end of the workshop you will have learned advanced, actionable content strategies that Fortune 500 companies and other world leading brands use to promote their products and services.
What will I learn from the workshop?
You will learn industry leading knowledge, strategies and tactics that you can use to get new customers, improve your sales conversions and make your brand stand out. The content strategies you will be shown are for businesses that are ambitious, want to scale, and have plans for growth in 1 or more markets.
What industries do you cover?
We specialize in a variety of industries from tech through to entertainment and the charity sectors. The Immersive Content Workshop will cover strategies that can be used by any business with a digital footprint.
What if I have a very specific niche business?
In our initial questionnaire, we will gather this information from you to identify your business niche and industry. Each of our sessions will be aligned to your business objectives, taking into account the industry you operate in.
Does your workshop apply for international businesses?
Yes. The strategies can be applied globally and in different countries.
Do you provide the workshop for businesses in the B2B or B2C space?
The workshop is suitable for both B2B and B2C businesses.
What if I have a business partner. Can they take the workshop sessions with me?
The workshop sessions are suitable for individuals as well as teams.
What is the format of the workshops?

These will be conducted via Skype, Zoom or Google Hangouts depending on your preference. For 4 or more participants or larger teams, we can also offer private group sessions via Periscope with the option for teams to ask questions around the world via chat.

Get in contact

Want to learn more about this service?

Contact us


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