Brand Building Workshop

Take your business brand to the next level with our tailored Brand Building Workshop, where you’ll learn how to increase your market visibility, grow an engaged audience of customers, connect emotionally with your buyers and become a thought leader in your space.

Price: £750

What’s included

Discover what you will learn in our Brand Building Workshop below including our unique impact assessment, which will provide you with a comprehensive overview of how your business is performing:

Brand impact assessment

A brand impact assessment will be carried out by Iconica, where you will be provided with an overview of your brand’s influence, covering areas such as social media, digital presence (websites and digital infrastructure), design, product accessibility, market status and more. The brand impact assessment will then be delivered to you with an allocated score and areas of opportunity for growth and improvement.

3-hour one-on-one consultation

After receiving your brand impact assessment, an Iconica representative will work with you to go over different facets of your business brand, and provide an in-depth action plan which you can act upon immediately. This will include recommendations on areas such as:

Social media strategies
Copywriting and messaging
Product positioning
Website improvements
Paid advertising tactics
Community building tips
Sales funnel improvements
Leveraging news and PR opportunities

Workshop sessions can be carried out in 1 hour slots, or over a half-day period.

Follow up assessment

A follow up assessment will be carried out on your brand to see how you are implementing the knowledge you have learned, with additional recommendations to maximize all aspects of your online presence.

Getting started

Order your Brand Building Workshop below for £750. Once your order is complete, a member of our team will be in contact to discuss the next steps.

What happens when I pay?

When you book your Brand Building Workshop, a member of our team will be in contact within 1 business day to begin working on your brand impact assessment. Prior to commencing the assessment, you will be asked a series of questions about your business, along with your goals and objectives for the coming 12 months.

How long does it take to do the brand impact assessment?

A brand impact assessment will take up to 2 weeks to complete. During this period, our team will assess your brand, and carry out research in line with the information you provided about your business. Once this process is completed, a brand impact assessment report will be produced, and provided to you.

When do I start the workshop sessions?

Once you have received your brand impact assessment, a member of our team will schedule a time that suits you to go over the report, and begin working with you on different aspects of your brand. These can be booked in advance, with flexibility on times of day.

What happens once the workshops sessions are finished?

Following the completion of the workshop sessions, we will contact you within 4 weeks to carry out a follow up assessment. This will involve a call of up to 30 minutes to review actions that you have taken since completing the workshop. After the call, an assessment will be carried out on the business, and you will be provided with an additional summary, highlighting areas that have been improved including any additional recommendations.

What do I get out of the workshop?

At the end of the workshop you will have received an in-depth brand assessment report, a 3-hour tailored workshop around your business goals and objectives, and a follow up assessment with a written summary provided to you on future brand enhancements.

What will I learn from the workshop?

You will be provided with industry leading knowledge, strategies and tactics that you can use to get new customers, improve your sales conversions, make your brand stand out, and which tools to use for best results.

What industries do you cover?

We specialize in a variety of industries from tech through to entertainment and the charity sectors.

What if I have a very specific niche business?

In our initial assessment phase we will gather this information from you to identify core brand strengths and opportunities within your industry. This will be tailored depending on the business.

Does your workshop apply for international businesses?

Yes. If you have a business operating in more than 1 country, this workshop is also suitable.

Do you provide the workshop for businesses in the B2B or B2C space?

The workshop is suitable for both B2B and B2C businesses.

What if I have a business partner. Can they take the workshop sessions with me?

The workshop sessions are suitable for up to 3 individuals in a conference call setting, however we recommend a one-to-one approach due to the tailored nature of the workshop around your specific goals and objectives.